About Moi Authentique®

**Moi Authentique (Authentic Me)**  

Conveying a mission through a brand can be challenging, especially when aiming for influence, relatability, memorability, and a personal appeal that conveys a positive and encouraging message.

We are excited to introduce and explain the concept behind the “Moi Authentique” brand, which embodies the message of embracing one’s unique and authentic self.

 

 Woman in camouflage athletic wear performing a yoga pose on a white background

**About Our Logo**  
One of the most distinctive aspects that defines us as individuals is our fingerprint. This unique fingerprint represents the ‘O’ in “Moi” (meaning ‘Me’) in our logo, serving as a reminder of our authenticity.

“Moi Authentique” (Authentic Me) encourages us to be proud of who we are and to express our true selves boldly. Everyone is unique and has the right to embrace their authenticity.

 

**Why the French Phrase?**  
“Moi Authentique” (pronounced “mwah ah-ton-teek”) translates from French to English as “Authentic Me.” This phrase has a melodic quality, inspires warmth, confidence, and well-being, all while adding a touch of mystery.

Our diverse range of styles—casual, sports, and streetwear clothing, accessories, and footwear— featuring our logo, serves as a reminder of your authenticity and uniqueness, making you feel good about being true to yourself.

 

Moi Authentique - Woman wearing white, hat and jeans.

Moi Authentique firmly believes that the key to unlocking our potential lies in staying true to ourselves. We are eager for you to experience how our brand can aid you on your journey toward becoming your authentic self. Stay tuned for further updates coming soon!